Famous Brands is the retailing and marketing arm of the Irfan Group which owns and operates 35 exclusive retail outlets and 15 direct sales outlets across Pakistan. The Group has the unique distinction of being the first to establish the largest nationwide retail chain of stores to sell products of international brands, under license in Pakistan.

Established in 1994, the company presently employs over 400 people. Starting as a young but dynamic casual and sportswear company, Famous Brands has capitalized on its tremendous marketing success and not only increased its turnover manifold but also increased its product range to now include casual wear & young fashion, sportswear, sports equipment, footwear, watches and other lifestyle & fashion accessories.1