First Jewelry Limited is a jewelry industry leader in product development, brand merchandising, marketing, and distribution and the exclusive world-wide distributor of Persona¨, a leading brand in sterling silver bead and charm jewelry. The Persona¨ collection of interchangeable beads and charms can be worn on bracelets, earrings and necklaces and is sold across North America through Zales, GordonÕs, Peoples, Mappins, and independent retailers. Persona¨ jewelry is of exceptional quality and includes beads of Italian glass, Austrian crystal, 18karat gold and rose gold overlay, gemstones and colorful enamel. The variety of beads inspires women to create beautiful pieces that express their unique personality and versatile style. Since launching in 2009, the Persona collection has expanded to include a range of exclusive licensed products including the PEANUTS© by Persona collection, featuring the iconic characters of Snoopy, Woodstock and Charlie Brown. Persona has also expanded the collection into the collegiate market with its CAMPUS LIFE collection, featuring licensed beads and charms from the leading US colleges and sororities. In addition to the licensed product, Persona supports a number of charitable partners through its GIVE BACK program, special collections designed to bring awareness and raise funds for important organizations including Autism Speaks, AlzheimerÕs Association, Wounded Warriors Canada and Wounded Warriors Project (US). For more information on all the Persona collections, visit the Persona brand site www.personaworld.com.