flack: to serve as a press or publicity agent
hack: a writer or journalist who produces work fast and on a regular basis
FlackShack: a team of experienced public relations and social media professionals, published writers/journalists and senior marketers who align clients'_ goals and objectives with strategic, integrated public relations, social media, marketing and communications campaigns.

News is disseminated faster and across a wider variety of channels than ever before and competition for coverage has never been more fierce. We develop and execute synergistic, targeted strategies, telling clients'_ stories in a compelling way that generates awareness and instills brand loyalty.

FlackShack's specialties include:
´ Integrated, multi-channel strategy development (PR/media relations, social media, marketing for print, broadcast, online)
´ Content creation (story pitches, blog and social media posts, press releases)
´ Freelance writing communications (feature articles, book editing)
´ Corporate/employee communications (newsletters, blogs)
´ Research (competitive analysis, trends)
´ Press/media and marketing kits, website copy
´ Event/press conference marketing and management
´ Marketing (partnerships, media planning, trade shows, sales/marketing collateral, proposals, presentations)
´ Management (vendors, contractors)

Clients: HarperCollins Publishers, Bellion Spirits, LIFE magazine, Saturday Evening Post, Lelands Auction House, Product Launchers, Hudson Union Society, RAACE, Heffner Racing, Worldwide Windkraft, Help Kenya Project, Dr. Nat Williams/HumanWorks, enze, Six Sigma Consultants/Greg Brue, Inn at Huntingfield Creek, Liberty Bell Shrine, Zion's Reformed UCC, singer Charmaine DaCosta, author Cheron Griffin, Northampton Community College, TelecomCareers, Chef Jessica Young, Wave Nightclub, MCP Hahnemann Hospital