FUSION helps education companies transform their marketing and selling efforts, launch new course offerings, distinguish themselves from competitors and improve bottom line results. Clients include professional training and e-learning firms, education software publishers, seminar promoters and IT customer education business units. Practice specialties include: competitive positioning, lead generation, event promotion, new product launch, media advertising, Website development, solutions pricing, direct marketing, teleselling, sales potentials planning, new venture assessment, competitive benchmarking and strategic planning, FUSION publishes Training Business E-Visory, an e-mail advisory service for training company owners and CEOs. With 3,500 subscribers, it has become the No. 1 resource on how to succeed in the training business. FUSION principal, Edward T. Shineman offers 30 years of experience at starting up, managing, and advising education industry concerns. As founder and CEO of XeroxÍs Personal Learning Systems business, Shineman introduced subscription-based desktop learning, pioneered in multimedia and computer-based instruction, and was responsible for coining the now ubiquitous term Discovery Learning." Later, at Digital he invented subscription-based volume purchase plans blending classroom learning, technology-based training and consulting services."