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General Mills
General Mills is a leading global food company that serves the world by making food people love. Our brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber One, H_agen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA.
Consumer Goods
> 10,000
Minneapolis, MN, United States
General Mills
About

General Mills is a leading global food company that serves the world by making food people love. Our brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber One, H_agen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA.

Site Traffic
  • 37330 Global Rank
  • 7325
    United States
  • 2.03 M Estimated Visits
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Traffic Sources
  • Search
    49.91%
  • Direct
    22.34%
  • Referrals
    18.41%
  • Social
    7.42%
  • Mail
    1.80%
  • Display
    0.13%
Geography Breakdown
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Alexa Traffic Data
Global Rank 48,376
76,074
Links In Count 1,466
392
United States Rank 15,422
18,146
United States Page Views 58.2%
18.8%
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Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
| Box Tops for Education™
  • 10 SDKs
  • 3.33 Avg. Rating
  • 808 Total reviews
  • App Url: https://itunes.apple.com/app/general-mills-1/id304132604
  • App Support: http://consumercontacts.generalmills.com/ConsolidatedContact.aspx?page=http://www.bettycrocker.com&js=True
  • Genre: Food & Drink
  • Bundle ID: com.generalmills.Cookbook
  • App Size: 52.4 M
  • Version: 8.02.03
  • Release Date: February 6th, 2009
  • Update Date: July 14th, 2016

Description:

Get 15,000+ kitchen-tested recipes all at your fingertips, for FREE with the app inspired by our best-selling cookbooks. Specifically designed with features to make it easier to cook from your Apple device, the new and improved Betty Crocker Cookbook app is better than ever.

BROWSE BY CHAPTER: Explore our most popular and highest-rated recipes organized by cookbook chapters including:
-Appetizers
-Breakfast & Brunch
-Breads
-Cakes & Pies
-Chicken
-Cookies & Bars
-Desserts
-Dinner
-Gluten-Free
-Grilling
-Pasta
-Pork
-Salads & Sides
-Seafood
-Slow Cooker
-Snacks
-Soups & Sandwiches
-Vegetarian
-More! – New recipes and chapters added seasonally without needing to upgrade the app.

SEARCH BY INGREDIENTS ON HAND OR MEAL TYPE
-Still can’t decide? User our Surprise Me feature and Betty will pick a recipe for you.

SAVE FAVORITE RECIPES by creating your own personal ‘chapter’ of the app.
-Recipes saved in the app or online at BettyCrocker.com will synch for access from any device, anywhere.

SHARE & SEND RECIPES with family and friends via text, email or social networks.

AVOID MESS WHILE COOKING with built-in cook mode that prevents your screen from locking or dimming while working through a recipe.

KEEP TRACK of what ingredients you’ve added and steps you’ve completed in each recipe by checking or “tapping” what you’ve done.

MAKE EASY RECIPE ADJUSTMENTS with in-app tools for substitutions and conversions within each recipe.

Download the FREE Betty Crocker Cookbook App today.

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Reviews (Newest First)

Ceptr

Jul 04, 2017

It's all Bisquik mix based

Couldn't even get a simple breakfast recipe without running into the instruction to use BISQUIK MIX. Total disappointment.

aaaaaaabbby

Jun 16, 2017

Terrible performance

Never loads my favorite recipes. Useless

Mommaduvie

Jun 03, 2017

Frustrating

Tried to find a recipe on the app that I had located on Pinterest but it kept crashing on me and saying no recipe found. But, when I went to Betty Crocker website, BAM, there it is...but not on the app!!!

lelly_lady

Jun 01, 2017

Love the recipes, but can't log in to the app!!

I've been using the website for a long time and I've never had a problem logging in. So I downloaded the app awhile back and thought to myself "This is great!" and I never bothered to try logging in since I just log in online when I'm at home. That said, I finally attempted to log in from a friends' house so I could show her a recipe in my favorites. Every time I try to log in, the app takes me to the account creation screen and won't let me log in!! So I tried setting up a new account from the app itself and it won't move past the creation screen. What's the point of having an app you can log in to if you can't log in??

goodveggiecook

May 02, 2017

Not for good cooks!

I learned to cook using the Betty Crocker Cookbook. Now when I tried to find the Pineapple Upside-Down Cake on-line, you list a CAKE MIX as one of the ingredients.This is not the way I cook, and never will. That cake which I made I made for years was the best ever. What a disappointment in General Mills! Believe me, good cooks will not use mixes because of all the additives. This online version is simply a marketing ploy...good luck with that!! Glad I still have that old worn cookbook from 1961

Blue71

Apr 30, 2017

The App Stinks!!

When I first downloaded app, years ago, it worked great! I saved recipes and found new ones. Now? I can only pull up 5 of my favorites. As for looking for new recipes? I can only find a handful of new recipes that I like. Whoever updated this app should be punished. Please find someone else to fix the app!!
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Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
AudioToolbox
The Audio Toolbox framework provides interfaces for recording, playback, and stream parsing. In iOS, the framework provides additional interfaces for managing audio sessions.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
Core Telephony Framework
Use the Core Telephony framework to obtain information about a user’s home cellular service provider—that is, the provider with whom the user has an account. Carriers can use this information to write applications that provide services only for their own subscribers. You can also use this framework to obtain information about current cellular calls.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.00%
  • Standard
    43.75%
  • Direct
    56.25%
Ads Seen Recently
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General Mills
Device
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Dimensions
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Dates Active
Dec 20, 2017 to May 27, 2018
General Mills
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Dimensions
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Dates Active
Jul 29, 2019 to Aug 01, 2019
General Mills
General Mills receives traffic in countries such as India, Egypt, United States, Canada.

They are headquartered at Minneapolis, MN, United States, and have 208 advertising & marketing contacts listed on Kochava. General Mills works with Advertising technology companies such as DoubleClick.Net, LinkedIn Ads, Facebook Custom Audiences, Google Remarketing.
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Last Updated 4/18/25
General Mills receives traffic in countries such as India, Egypt, United States, Canada.

They are headquartered at Minneapolis, MN, United States, and have 208 advertising & marketing contacts listed on Kochava. General Mills works with Advertising technology companies such as DoubleClick.Net, LinkedIn Ads, Facebook Custom Audiences, Google Remarketing.
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