IsnÍt everyone entitled to enjoy great food? ThatÍs the thought we started with, and weÍre still passionate about it today. It doesnÍt matter if youÍre avoiding gluten for medical or lifestyle reasons, we donÍt think you should have to compromise on taste or quality. Before we came along there were no fresh gluten-free products you could get hold of easily. Genius changed that. It started with loaves, but these days weÍre doing everything from pancakes to pies, and weÍre adding new products all the time. We have just three simple rules: theyÍve got to be tasty, theyÍve got to be of a high quality, and of course, theyÍve got to be gluten-free.