GOLDEN ABC, Inc. originated in the Philippines in 1986. Fueled by the vision of being the most admired Asian fashion brands company, GOLDEN ABC, Inc. creates and sells its own ready-to-wear clothing and accessory lines. These are produced, marketed and retailed under a fast-growing, dynamic family of brands: PENSHOPPE, OXYGEN, FORME, MEMO, REGATTA, TYLER and its direct selling subsidiary RED LOGO. GOLDEN ABC, Inc. is a recognized pioneer in the Philippine fashion retail scene, leveraging the latest business innovations to grow all areas of its business, from operations and sales to design and partnerships. It was the first in the local retail industry to use bar coding and electronic data processing technology in tandem with department stores. GOLDEN ABC, Inc. introduced and enforced top-of-the-line product and distribution control with its concessionaires, transforming the way retailers do their business. It was also the first in the industry to install SAP in its back-end offices. From the date of inception, GOLDEN ABC, Inc. has grown into a formidable retail force. It has built a strong presence, with more than 500 stores across the Philippine archipelago and has expanded beyond Asia by opening stores in the Middle East. GOLDEN ABC, Inc. is regarded by both consumers and the industry as one of the most successful fashion retail brand builders in the country today. The company continually reaps successes in merchandising, marketing and retail, and has been distinguished by independent market researchers, industry stalwarts, and local and foreign award-giving bodies alike not just for its brands but in its corporate pursuits as well.