Advertising, as we know it, is slowly dying. And thatÕs fantastic news. To still matter in todayÕs society, brands must now get their hands dirty and be relevant in the space where people choose to spend their time. Instead of just selling products or services, brands must now enter and influence popular culture to be noticed. They must matter. They need to be useful, be relevant, or be forgotten. We can help our clients achieve this with Solvertising and Innovertising. We merge Creativity and Innovation to help solve problems that are important to people. Because ultimately, ItÕs those companies and brands that come up with tangible solutions for these problems that create relevance and dialogue with the world. ThereÕs a plethora of advertising agencies out there that help their clients sell a product or create awareness for important issues, but at Grey Amsterdam we go one step further. We use our creativity to help our clients to not just market to the world, but behave in the world, with authenticity and personality. We help our clients to create brands that people actually want to exist. Our Clients: Volvo, Eurojackpot, Axe, Gillette, Nationale Nederlanden, Dutch Government, IGLO, MSD, Eli Lilly, GSK, Bottel, Doctors Without Borders.