Founded in 1997, the IAB is the UK trade association dedicated to defining the future of digital advertising. Most of the UKÍs leading brands, media owners, agencies and tech companies take part in the IAB.

IAB members participate in councils and working groups that unite experts in their fields, on topics ranging from display trading to mobile and everything in between. The IABÍs councils and working groups help drive the IABÍs research and policy initiatives.

While the IAB conducts numerous research projects relating to consumer attitudes, campaign performance and industry trends, the IABÍs most widely disseminated study focuses on digital advertising spend in the UK. Published twice yearly in conjunction with PricewaterhouseCoopers (PwC), the IABÍs Adspend study is the most authoritative means of assessing the size of the UK's digital advertising market.

In addition to providing data and performance benchmarks, the IAB champions creativity and innovation in digital advertising. The organisationÍs flagship event Engage, brings together the industryÍs brightest talents. The IABÍs Creative Showcase Grand Prix honours the best in digital creative in the UK every year.

With a dedicated regulatory department, the IAB also helps establish industry policy with IAB members and is in frequent consultation with governmental bodies in both the UK and the EU.