As filmmakers, we are watching, feeling, and constantly crafting films. It's our job (and our passion) to do in 2 minutes what you've done for the lifespan of your brand. Joseph Conrad wrote, We live In The Flicker Ñ may it last as long as the old Earth keeps rolling!"_ What'd he mean by that? Hard to say. But we like to think it's that spark, that intangible, that magic Ñ that keeps our audiences coming back for more.