Established in 1997 by Sandra and Gordon Russell, In The Pink Stores, Inc. currently owns and operates 11 womenÍs apparel retail stores on Cape Cod, MarthaÍs Vineyard, Nantucket, and Boston, including the largest group of Lilly Pulitzer¬ Signature Stores in the nation.

The first privately owned Lilly Pulitzer¬ Signature Store of its kind, in the pink opened on the island of Nantucket in 1997. We quickly learned that the Cape and Islands embody some of Lilly's greatest joys: family, fun, friends, beach, play, and parties. Having grown to operating eight Signature Stores and an online store, in the pink continues to create playful ways to bring customers of all ages the fresh and classic Lilly Pulitzer¬ styles that have made the brand famous.

Offering customers options for all of their resort-wear needs, RESORT opened in Mashpee, Massachusetts in the spring of 2014. Expanding to Chatham in 2015, it has quickly become the go-to destination for men's and women's contemporary style on Cape Cod. Buoyed by RESORTÍs success, we opened Shift„NantucketÍs premier womenÍs boutique„on Main Street in 2015. Both sister stores are home to a large selection of Sail to Sable, Tori Richard, Jude Connally, Julie Brown, and Persifor, among other brands.