InContext Solutions is the global leader in enterprise virtual reality (VR) solutions for retail, dedicated to providing decision-critical insights powered by 3D virtual shopping simulations. In a time when brick-and-mortar stores are being challenged by the rapidly evolving world of e-commerce, we have revolutionized the way companies understand shopper behavior. Founded in 2009, we provide a unique, in-depth perspective on what consumers see on the shelf, how this drives their purchase behavior, and why. Our virtual solutions are powered by ShopperMX»--the worldÍs first cloud-based virtual reality simulation and shopper insights platform that enables users to create and test new shopper experiences in hyper realistic 3D virtual store simulations. InContext Solutions provides Retail Simulations for ideation, creation and modification of new in-store concepts; Shopper Intelligence tools to evaluate and generate insights by testing ideas before you invest; and In-Store Activation tools to gain buy-in, stand out from the competition with hi-impact visuals, and seamlessly activate concepts in-store. InContext enables enterprise-wide collaboration by taking a holistic approach to CPG and retail challenges, and provides the solutions and insights needed to make faster, smarter, more profitable business decisions.