The magic happens when everyone sees the same vision and has the same goal. Yet, everything starts with an idea. So naturally, ideation, defined as the process of forming ideas or images, became essential to our companyÕs core competency, Marketing Ideation. Regardless of the size, scope or magnitude of a project or campaign, we demand it must have a big idea as its foundation. And we donÕt build it until it does. We derive our inspiration for ideation from our clientÕs vision. We select the clients we work with as carefully as they select us. We choose to work for clients that have a vision, passion and a relentless desire to be the leader in their category by providing the best brand experience for their end user. Our goal is to get inside the mind of our clients and see their vision. Our commitment is to assist them in bringing their vision to fruition by understanding their brand, their end users and their goals. We then go to work and make it our mission to develop strategies and plans that are innovative, different and consistent. ItÕs what makes the magic, but we have another name for it. We like to call it results.