IRO, a Paris based fashion brand, was founded by brothers Laurent and Arik Bitton in 2005. With a background in the music industry, Laurent and Arik decided to channel their love for music into a different medium: fashion.

Inspired by fashionable women from their inner circle of friends, they decided to create a clothing line that had a distinct vintage feel, while at the same time mirrored a nonchalant, easy chic style. By combining great craftsmanship, attention to detail, and the finest materials, the IRO collection found its unique voice within the fashion world.

In 2006, the first IRO store opened its doors in ParisÍ famous Saint Germain des pres district. The flagship was quickly followed by a location on Rue Vieille du Temple in Le Marais. Later in 2011, two additional stores opened on Rue Etienne Marcel and Rue Saint Sulpice. In 2013, Rue Royale flagship store was opened. IRO has over 45 stores worldwide in cities such as Los Angeles, New York, Miami, Montreal, Sydney, Copenhagen, Munchen, Hong Kong, Roma, Seoul, Busan, Beirut, Moscow and London, today, showcasing both Mens and Womens ready to wear, accessories, footwear, and small leather goods.

2017 will be a very exciting year for IROÍs global expansion, as the brand is set to open stores in Shangai, Brussels,Antwerpen, Geneva and Lisbonne.

A new e_commerce website will go live at IROPARIS.COM, in the coming months.

As the IRO brand keep growing, the collection can now be found in high end boutiques and department stores in over 45 countries worldwide. Some of these include: Barneys New York, Nordstrom, Le Bon Marche, Lane Crawford, IT and Harvey Nichols.

To continue this expansion abroad and Arik and Laurent Bitton
joined forces with Fosun.