Content that moves your marketing forward ñStories are the single most powerful weapon in a leaders arsenal.î _ Howard Gardner, Harvard University Nobody likes to watch ads anymore because life's too short and too busy... But the consumption of relevant online content is going through the roof _ everybody is glued to a screen somewhere. So, how do you attract, connect, engage and convert those people into loyal customers? ´ Attract: Content creation is ranked as the single most effective SEO technique (Source: Marketing Sherpa) ´ Connect: Interesting content is one of the top 3 reasons people connect with brands on social media. (Source: Content+) ´ Engage: 78% of consumers believe the organisations behind the content are interested in building good relationships. (Source: McMurray/TMG) ´ Convert: Website conversion is almost six times higher for content marketing adopters than non-adopters (Source: Aberdeen) ñThe modern world runs on content. And the Web is fast becoming the medium of choice for content delivery. Increasingly business is about getting the right content to the right person at the right time - and making a profit out of it. Content is critical.î _ Content Critical, Gerry McGovern and Rob Norton.