We see ourselves as a leader in innovation, research and education _ we have responded to the needs of the health food industry by developing several different lines of products that not only support overall health and well-being but expand the boundaries of the ever growing health food market. In the health food store channel the Nature's Secret and Irwin Naturals labels are considered to be two of only a handful of legacy brands. These brands have credibility and goodwill that can only be earned from being in the market prior to the explosion in the popularity of supplements some 12 or so years ago. The Irwin Naturals brand is our core line of products and a leader in the nutrition industry for over 15 years. Its formulations have always stood out for providing multi-pronged solutions to health problems. New and innovative lines like Irwin Organics and Irwin Kids have evolved out of our core line. We are committed to developing solution-oriented formulas that exceed the highest standards for quality and purity. Our goal is to bring these targeted formulas with ingredients at effective levels to our consumers at affordable prices through our health food store partners.