ISAIA was founded in Naples in the 1920s, thanks to the intuition of Enrico Isaia, forefather of the family, who opened a fabrics store for the most renowned tailors in town. In later years, Enrico set up a small workshop next to the store, where skilled craftsmen made tailor-made men's clothing. In 1957 the brothers Enrico, Rosario and Corrado Isaia moved the business to Casalnuovo, a village near Napoli, where half of the residents were professional tailors. Within a decade ISAIA became a veritable tailoring company and produced high quality garments for the most prestigious Italian shops. In the early 1980s, as the brand gained recognition grew, ISAIA began to grow its business globally, which led to distribution abroad in the United States, Europe, Japan, and China. ISAIA's history and success are based on the concept of made in Naples" pays homage to the Neapolitan tailoring tradition, which is highly regarded all around the world. ISAIA takes this one step further with its contemporary perspective on sartorial tailoring, widely known as "contemporary tradition".