Ismail Industries Ltd (IIL) was incorporated in 1989 as a Public Limited Company and is the largest confectionery company in Pakistan. The company initially manufactured high quality of sugar confectionery products under the brand name of CandyLand. In CandyLand, the categories covered Candies, Jellies, Bubble Gums, Toffees, Chew Toffees, Lollipops, Chocolates and Marshmallows. In Pakistan, CandyLand has the most advanced and sophisticated technology There is continuing system of product improvement and innovation keeping in view the changing customer tastes and demands. In 2002, IIL launched a biscuit line under the brand name Bisconni. After just less than two years since launch, has established itself as a major player in the biscuit industry in Pakistan. IIL has further invested in manufacturing capacity to increase the production capacity as well as the capabilities to manufacture a wider variety of biscuits. Snack City is IILÕs latest expansion in food items. The company has invested in worldÕs best machinery to manufacture Real Potato Chips and other snacks. IIL has pursued a strategy of backward integration and portfolio diversification with the establishment of Astro Pack, a unit for manufacturing of Cast Polypropylene. It is the first major venture outside the Food Industry. The CPP film produced are use in the packaging of CandyLand, Bisconni and SnackCity products and also sold to both local and international market. IIL is the also a largest exporter of confectionery in the country is a testament exporting company exporting products to its investment in quality. IIL products are being sold in more than 30 countries reaching almost all continents of which countries include: USA, Europe, Middle East etc. In order to maintain competitiveness in the international market, IIL has also achieved ÒISO-9001Ó and ÒISO-22000Ó Certification along with ÒSANHAÓ Certification considering growing Halal market in the modern world.