Ivy Ventures has a comprehensive program of services to help hospitals grow outpatient radiology volume. Outpatient radiology is the most profitable hospital service line by far, in some instances accounting for more than 30% of hospital profitability. Outpatient radiology is a retail service where customer service and ease of use often determine referral patterns. Ivy VenturesÕ programs are specifically designed to improve hospitalsÕ ability to attract radiology referrals from competitors. IvyÕs services are proven in markets all across the country and typically deliver a seven figure profit impact in the first year. Ivy has worked successfully with some of the largest and most prestigious health systems in the country.