JCDecaux is the largest outdoor advertising specialist in the world, the market leader in Europe Latin America, Asia Pacific and Africa. A new advertising medium was created when Jean-Claude Decaux conceived the revolutionary concept of using street furniture as advertising. JCDecaux Africa is the one stop advertising service for marketers across Southern and Sub-Saharan Africa, from the design and printing of artwork, to the display of outdoor advertising from our Johannesburg Head Office, or through any of the 13 branch offices in other countries in Africa.. Outdoor Advertising targets the mass market, reinforces availability of the brand, re-assures the consumer of the brand choice, provides the retailer with proof of advertising support, reaches markets no other advertising medium can, visibility, build brand loyalty, maintain brand dominance, strategically located coverage, frequency and impact. Why Use Outdoor Advertising 1. Last universal advertising media « Last true broadcast advertising medium « The most public advertising medium available « Free to user « Media fragmentation 2. Target your audience efficiently « Target a precise audience in a specific city or broad based population « Efficiently target particular ethnic groups, ages, income or other demographic segments 3. Positioning at point of purchase « Over 70% of purchase decisions are made in store « Provide the last hit before the purchase « Generate extensive awareness near point of purchase 4. Outdoor advertising cannot be 'turned off'_ « Outdoor advertising is 'on'_ 24 hours per day « Extends the life of your advertising campaign 5. Larger than life « Big brand feel « Outdoor advertising compels attention and stimulates recall « Size builds brand's stature 6. Consumer pull distributor push « Visual support to distributors « Encourages trade retailers'_ endorsement and in store exposure