Women are spending more than ever on beauty products, so why is satisfaction so low? Inspired by this question, a group of beauty industry veterans determined that the answer must lie at the intersection of innovation, new technology, and„most importantly„real results. While there was no shortage of beauty brands touting the benefits of high tech, all the key players were either focusing on a single, one-dimensional technology, or incorporating science into an existing product in what felt like an afterthought. No brand focused on technology as a core to solve specific beauty problems„and so, to fill this void, JeNu High Tech Beauty was born. Its flagship product, the JeNu Ultrasonic Infuser, uses ultrasound technology to address the issue that most skin care products aren't being absorbed into the skin. By adding the Infuser to their existing skin care regimen, consumers see 6x the absorption while satisfaction with their current products increases by 60%. In 2016 & beyond, JeNu will enter several other beauty categories with products rooted in technology but created for todayÍs beauty consumer.