History It all started with an outlet at Tariq Road in 2002. At that time, Tariq Road was, and still is, a shopping hub for those who seek to buy the latest in fashion cloths. Initially, only men's wear was available at the store, but later on clothing for women, children, teens, as well as formal wear including groom's wear was also added to the product list as expansion continued. In 2011, we took another bold initiative and gave a new look to all our outlets as part of our'_ New Outlook, New Outlet'_ strategy. This broke the monotonous theme of our outlets by making them more modern and different from others. Corporate Philosophy The main idea behind launching J. was to reintroduce traditional clothes in Pakistan with a blend of modernism. For this purpose, we initiated with reworking on our Eastern dresses, especially Qameez Shalwar and made them contemporary with the latest elaborations available. The experimentation with this rare combination resulted in an increased interest of people toward modified Eastern ensembles, which will always be in vogue. Brand Personality J. can be defined as a fashion retail brand that is rich, elegant and stylish in traditional ensembles. It keeps adding seasonal clothes, machine prints, intricate embroidery and modern cuts to its already extensive collection on a regular basis. Performance J. is a market leader when it comes to traditional wear. We try to incorporate all those dated embellishments and designs like Gota Kinari and Block Prints in our collection in a manner that they seem part of the latest trends. This is the reason that when they mix the old with the new, the outcome is seamless and timeless designs that are highly appreciated by our customers. Products and Services ¥ Men's Wear ¥ Women Wear ¥ Children's Wear ¥ Groom's Wear ¥ Perfumes ¥ Accessories