Kia Motors Company -- a maker of quality vehicles for the young-at-heart -- was established in 1944 and has become one of the worldÍs fastest growing automakers, selling vehicles in 172 countries. To build a successful long-term brand vision that can truly be shared with customers, Kia has placed ïdesignÍ at the very core of its strategy and has reformulated its entire operational philosophy to achieve this goal. The move towards a design-led expanded product range has resulted in new models such as Soul, Optima and Sportage which have won influential design awards and attracted thousands of new customers to Kia. In 2010, KiaÍs global sales surpassed the 2 million unit mark for the first time in company history. Kia is the major sponsor of the Australian Open and an official automotive partner of FIFA -- the governing body of the FIFA World Cup». Kia Motors Corporation's brand slogan -- The Power to Surprise"_ -- represents the company's global commitment to surpassing customer expectations through continuous automotive innovation."