Driven By Design At Kids II, weÍve created an entrepreneurial culture of creators. WeÍve been inventing and reinventing baby toys and gear for more than 40 years, delighting babies and their parents with award-winning product designs that deliver exceptional value. We come to play, and we play to win. It all started with the invention of a simple, yet remarkably ingenious, product that was a game changer for new parents. Over 500 products later, Kids II is one of the fastest growing baby product companies in the world, focused on creating happier baby moments through brilliant design. Under our flagship brands, Bright Starts, Baby Einstein, Ingenuity, Comfort & Harmony, Oball, and Disney Baby, Kids II has transformed the market with a design-driven approach in creating not only innovative products, but also an innovative work environment and corporate culture. We've been recognized by several publications for our unique corporate culture. Among the honors: being named one of the Coolest Companies in Atlanta"_ in 2013, and recognized in the Atlanta Business Chronicle's annual "Best Places to Work"_ list.