Welcome to Collaborative Commerce. Where trading partners can build secure and beneficial relationships. Where they retain ownership of their data and content. Where they directly benefit from the capital they invest and the resources they deploy. Where they can add meaningful, tangible value to their consumers in ways they cannot today. Welcome to Kognitiv. Kognitiv is where buyers, or groups of buyers, can directly connect with suppliers. Where buyers can utilize their immense purchasing power to develop customized programs and products with highly engaged suppliers. Where suppliers can interact directly with buyers, rather than through a host of unnecessary intermediaries that provide little value but charge significant brokerage fees. Where intermediaries that do add value, can bring their deep experience and unique expertise to bear. Where partners can build meaningful customer experiences that deepen relationships, drive loyalty and build their brands. This is how collaborative commerce should work. This is why Kognitiv was created. Kognitiv was founded in 2009 by Peter Schwartz, formerly Chair and CEO of Descartes Systems Group. He also founded Laurence Capital, a private capital firm, and backed entrepreneurial success stories such as Clearpath Robotics, Globalive, Quickplay, Achievers, Symbility, BigRoad and others. Kognitiv is headquartered in Waterloo, Canada, with nearly 200 employees in Canada (Waterloo, Mississauga and Toronto), Argentina (Buenos Aires), Austria (Innsbruck and Vienna), Hong Kong, UK (Bournemouth and Manchester) and United States (Charlottesville).