The KX brand name is based on two words, Kaizen and Experience. K = KAIZEN X = EXPERIENCE Kaizen is a Japanese term for ïchange for the betterÍ. ItÍs a philosophy that focuses on small and ongoing improvement. This thinking is exactly how we approached the fitness industry in 2010. Founded by Master Trainer Aaron Smith, KX Pilates was born out of a way to make things better. With first hand experience from overseas, Aaron saw an opportunity to create, adapt and improve his industry with an ever evolving boutique fitness offer that ambitiously combines creative flare with a modern sense of style. Add to this an amazing team of passionate trainers and individuals that also share AaronÍs vision, and it creates a unique and boutique high performance fitness environment. OUR TAGLINE _ ïDEFINE YOURSELF.Í Our tagline ïDefine YourselfÍ is quite diverse and can have many different meanings dependant on the individual. Define your vision. Define your purpose. Define your goals, or simply define your body. The meaning is entirely left up to the individual, as at the end of the day we believe it is you who ultimately defines who you are. For studio locations visit www.kx.com.au