Lockard & Wechsler Direct is a full-service direct marketing agency with robust media and creative capabilities supported by a research and analytics tool chest that includes our proprietary media planning and buying technology, MediaPro». We invest over $1 million annually on syndicated research and related system development. When you combine tools that deliver results quickly and easily with a culture built around the daily discipline of understanding performance and clearance, you have the fundamentals to build successful DRTV programs. -Client Focused- WeÍre passionate about doing whatÍs in your best interest. So, if thereÍs nothing in it for you, thereÍs nothing in it for us. -Smart Negotiators- WeÍre seeking smart buying opportunities hour after hour. Plus, with $450 million in annual billings, we bring considerable clout and influence to bear on each and every buy. -Industry-Savvy Professionals- Whether itÍs long-form or short-form DRTV, print, digital, or alternative media, our top planners and buyers bring decades of knowledge and insight on rates, availability, and performance ensuring youÍre maximizing your returns. WeÍre veterans, with deep expertise across a wide range of products and services. We lead by experience, rather than learning at your expense. Our campaigns are planned, scaled, and optimized; one spot, one rotation, and one network at a time. No matter how strong a campaign, there are always underperforming media to renegotiate or eliminate.