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Lose It!
Lose It! is mobilizing the world to achieve a healthy weight. In a 2016 study with the National Institute of Health, 72.7% of users who actively used Lose It! achieved clinically significant weight loss. Downloaded by over 30 million people around the world, Lose It! is the most effective, personal, app-based weight loss program. Members have lost over 50 million pounds (and counting). Lose It! empowers its members to live healthier lives and achieve their weight loss goals through a connected community, motivation and challenges, nutrition & fitness guidance, and the insights that come from tracking daily calories, exercise, and nutrition. Lose It! is powered by proven nutritional science, robust behavioral data, and customer-centered software development. Founded in 2008, FitNow, Inc. d/b/a Lose It! is a private company headquartered in Boston, MA. It is currently available on iOS, Android, Apple watch and web.
Health, Wellness and Fitness
10 - 50
Boston, MA, United States
About

Lose It! is mobilizing the world to achieve a healthy weight. In a 2016 study with the National Institute of Health, 72.7% of users who actively used Lose It! achieved clinically significant weight loss. Downloaded by over 30 million people around the world, Lose It! is the most effective, personal, app-based weight loss program. Members have lost over 50 million pounds (and counting).

Lose It! empowers its members to live healthier lives and achieve their weight loss goals through a connected community, motivation and challenges, nutrition & fitness guidance, and the insights that come from tracking daily calories, exercise, and nutrition. Lose It! is powered by proven nutritional science, robust behavioral data, and customer-centered software development.

Founded in 2008, FitNow, Inc. d/b/a Lose It! is a private company headquartered in Boston, MA. It is currently available on iOS, Android, Apple watch and web.

Site Traffic
  • 45208 Global Rank
  • 11878
    United States
  • 1.73 M Estimated Visits
Traffic Sources
  • Direct
    89.27%
  • Search
    8.92%
  • Social
    1.07%
  • Mail
    0.49%
  • Referrals
    0.26%
  • Display
    0.00%
Geography Breakdown
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Alexa Traffic Data
Global Rank 35,130
39,626
Links In Count 513
558
United States Rank 7,009
10,159
United States Page Views 83.4%
1.2%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Kids and Teens
  • Français
  • Divertissements
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 4.34 Avg. Rating
  • 67.3 K Total reviews
  • App Url: https://itunes.apple.com/app/lose-it-/id297368629
  • App Support: http://help.loseit.com
  • Genre: Health & Fitness
  • Bundle ID: com.fitnow.loseit
  • App Size: 192 M
  • Version: 13.3.300
  • Release Date: November 21st, 2008
  • Update Date: June 2nd, 2021

Description:

Lose It! is a calorie counting app that helps you reach your weight loss goal. Simply download the app, set your goals, and track your foods and exercises to lose weight.

Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more.

• 80+ million pounds of weight lost by our members (and counting)
• 27+ million searchable items in our comprehensive international food library database
• 40+ million users who have started their weight loss journey with Lose It!
• 25+ macronutrient and health goals to choose from
• 3 days of tracking is all it takes before a user starts to see a result in weight loss
• Lose It! is Weight Loss That Fits!

HOW LOSE IT! WORKS
Lose It! uses the proven principles of calorie tracking to educate and help you succeed. To get started just input your profile details with your goal weight and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity and get ready to celebrate your weight loss victories. There’s no easier way to change your habits and learn about your nutrition needs.

LOSE IT! FEATURES
• Barcode Scanner – quickly scan food barcodes or search our database to track foods you’ve eaten.
• Snap It – log food by simply taking a photo of your food. Just tap the camera icon for food tracking as easy as taking a picture. (2016 CES Innovation Award Winner).
• Track Nutrients – track more than just calories including macros, proteins, water, carbs, sugars, body measurements, sleep cycles, and more.
• Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Fitbit scales, Garmin trackers, Withings scales, Google Fit, Healthkit, and more.
• Biggest Food Library Database – 27+ million searchable foods in our international library.
• Challenges – step up your game with fun weight loss, fruit/veggie, and exercise challenges by yourself or with your friends. That’s some serious motivation!
• Meal Planning & Targets – meal targets helps you calculate suggested calories per meal based on your goal while meal planning allows you to customize your meal names and snacks for more accurate records.
• Patterns – learn about your habits with our exclusive personal insights and patterns to identify what is hindering or helping your progress.
• Themes – personalize the look and feel of Lose It! with themes that speak to your personality.
• Recipes – customize your weight loss journey with breakfast, lunch, and dinner meals you create yourself.
• Workout Guides - library of workouts to help guide you to success.

Download Lose It! today and join our community of members helping us reach our mission to mobilize the world to achieve a healthy weight.

Get started today with Lose It! - Weight Loss That Fits!

Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.

http://loseit.com/terms/

Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the period subscription ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.

Daily Downloads Dec 01 - 31, 2024

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SammyBellSue

Jun 03, 2021

Works for the long haul

I have been using this app for over a year and not only did it help me attain my goal, but I’ve been able to keep my goal weight. It works so well for me to look at how much I’ve eaten for the day and decide not to add an extra helping or extra snack.Most every food I eat is easy to find in here and being able to scan barcodes makes it even easier. Any workouts that I do are automatically added into my calories to let me know how many extra calories I burned for the day. I recommend this app to everybody who’s trying to lose weight or keep their weight stable.

mojocraigo

Jun 03, 2021

Best weight loss app for food-centric dieting

Have in been a longtime user of WW, then FitBit and MyFitnessPal in the past, I would say all of those are very good. However, find LoseIt to be even better, easier to use. I tend to eat a lot of the same foods which LoseIt makes very easy to add on a daily basis. I have this connected to my Appple Watch, which provides the calorie burns from my activities. If you are a food-centric dieter, this app deserves a serious look

scottjf30

Jun 03, 2021

Best app - just one function desired

I have a lifetime subscription to Lose-it. The interface is incredible and it is very easy to use. The trackers are so helpful to look back and see trends over time. This app can easily teach you the language of calorie counting to be able to have that in your toolbox of what to do in order to be healthy. I only wish wish you could input custom date ranges to see weight trends over time. Then it would go from a 5 star app to a 10 star app.

IrishSue1122

Jun 03, 2021

Weight loss

I’ve been losing weight ever since I started using Lose It. The calorie counter has educated me to be more aware what I am eating and my portions. I also enjoy knowing how many proteins, fats, and carbohydrates I’m eating. Keeping track of my water intake helps me to see where I could improve also. I like that it keeps track of my weight for me so I can see how I am doing. I’ve lost 19 lbs with Lose It and I expect to lose more. I’ve recommended it to several of my friends and I recommend it to anyone else who wants to lose weight. It really works!

Coopie923

Jun 03, 2021

Lose It

Awesome app! So easy to use!

Ange x

Jun 03, 2021

Brilliant app

Easy, friendly and very helpful app. Thanks! Just need to lose the weight now! 🙌🏼
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Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Security Framework
Secure the data your app manages. Protect information and control access to your app.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Standard
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Longest Running Ad
Lose It!
Device
Desktop
Dimensions
none
Dates Active
Aug 19, 2018 to Aug 19, 2018
Lose It! receives up to 0.6M pageviews per day, in countries such as United States, Australia.

They are headquartered at Boston, MA, United States, and have 1 advertising & marketing contacts listed on Kochava. Lose It! works with Advertising technology companies such as mediaFORGE, Link Share, Google Direct, IndexExchange Direct, Media.net Direct, PubMatic Direct, RubiconProject Direct, Triple Lift Direct, App-Ads.txt, Amazon Direct, AppNexus Direct, OpenX Direct, ShareThrough Direct, Yahoo Direct, Yieldmo Direct, AppNexus Reseller, OpenX Reseller, PubMatic Reseller, RubiconProject Reseller.
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Recent Lose It! Blog Posts
Last Updated 12/19/24
Lose It! receives up to 0.6M pageviews per day, in countries such as United States, Australia.

They are headquartered at Boston, MA, United States, and have 1 advertising & marketing contacts listed on Kochava. Lose It! works with Advertising technology companies such as mediaFORGE, Link Share, Google Direct, IndexExchange Direct, Media.net Direct, PubMatic Direct, RubiconProject Direct, Triple Lift Direct, App-Ads.txt, Amazon Direct, AppNexus Direct, OpenX Direct, ShareThrough Direct, Yahoo Direct, Yieldmo Direct, AppNexus Reseller, OpenX Reseller, PubMatic Reseller, RubiconProject Reseller.