Madison was established in London in 1977 and is now the UK's leading distributor of branded cycle sport products. Madison is also established within the motocross market and expanding into the snowsports and running markets. Madison supports the Living Wage. Madison also owns several accessory and clothing brands including Madison clothing, Hump Hi-Viz, Electron lights, Aztec brakes, M:Part essentials, Truflo pumps and Arcane BMX parts. Madison created a sister company in 2013 called Sportline which distributes it's in house bicycle brands - Ridgeback, Genesis, Saracen, Adventure and Rapide along with the 3rd party Belgian bike brand Ridley. Madison's strategy is for long term sustainable growth whilst building brand equity throughout the portfolio. To be the best in class for all suppliers and customers. Grown Madison from a turnover of £28million at the end of 2005 to £142million at the end of 2014. Madison has been privately owned since 2001. Madison is the distributor of the following brands for the UK and Ireland: Shimano, Finish Line, Park Tool, Thule, Aztec, Continental, Crud, DT Swiss, Electron, Elite, Garmin, Kryptonite, Light & Motion, Madison, M:Part, Arcane, Truflo, M:Wheel, Mavic, Mechanix Wear, Nutrak, Pro, Profile, Respro, SIS, Gear UP, Thor, Wheels Manufacturing, OGIO, Faction MX, No Toil, Hiflofiltro, Engine Ice, Motul, SBS, Motion Pro, Factory FX, Asterisk, Gamut, DT Swiss, Pearl Izumi, Zardoz, White Lightening, GoPro, K-Edge, SP Gadgets, Lifeventure, Lifesystems, Bobike, Chariot, GoPole, Nuun, Mulebar, Hump Hi-Viz, Lazer helmets for cycle and snow, Lazer eyewear, Recon Instruments, Bliss Protection, Outdoor Tech, Quadlock and Compressport.