LEADING FULL - SERVICE ADVERTISING AGENCY McCANN is a company built on the power of Truth to transform brands and businesses. We believe Truth is a catalyst for authentic ideas, powerful ideas that will be believed, embraced and advocated by people in their everyday lives. And these ideas are able to drive positive change in a brandÍs relationships with its consumers and its employees. As technology evolves and competition increases in todayÍs global economy, we find ourselves increasingly becoming innovation partners with our clients. Helping them think through new ways to add value to peopleÍs lives _ from new product development to new technology platforms that provide real-time connection. And even to new content models and business models. The century-long story of McCann Erickson is not just one of ñwe were there.î Rather, itÍs about the pivotal and innovative role we played in the creation and development of all of these above elements that define todayÍs global advertising industry. The McCann Erickson Worldwide network is one of the worldÍs largest and certainly the most integrated and coordinated global ad agency system. It launched on this collaborative worldwide trajectory early on, opening in Canada in 1915, in Europe in 1927, in Latin America in 1935, in Australia in 1959, and in Asia in 1960.