McCann Worldgroup operations are united across 100+ countries by a single mission: to help brands play a meaningful role in peopleÍs lives. By developing a deep strategic understanding of our clientsÍ businesses and their consumers, we create evocative and effective brand communications. ItÍs powerful and innovative creativity that helps marketers grow their brands and businessesƒand itÍs what we are committed to achieving every day, everywhere, and for every client. Worldgroup today spans„ and integrates„ a broad range of global practices including: ´ McCann (advertising) ´ MRM//McCann (digital marketing/relationship management) ´ Momentum Worldwide (total brand experience) ´ McCann Health (professional/dtc communications) ´ CRAFT (global adaptation and production) ´ UM (media management) ´ Weber Shandwick (public relations) ´ FutureBrand (consulting/design) ´ PMK-BNC (entertainment/brand/popular culture).