Media Lab
Media Lab is the dedicated media community for the Westpac Banking Group. With collaboration at the heart of everything we do, we have developed a shared vision with the Westpac marketing team as well as aligning our values and behaviours all of which are built on a foundation of trust and transparency. We are a team of 40 specialists working across all paid, owned and earned channels using science & creativity to drive compelling, end to end media connections across the full ecosystem of channels. Our teams are built around discipline expertise and connected by a truly channel neutral planning and analytics team. Together they apply a scientific approach to planning which guides our thinking working in tandem with deep partnerships with key creative, media, technology and data partners. This allows us to build bespoke teams to tackle specific challenges where we are all working as one regardless of background or employer. What gets us out of bed every day is to be known for challenging ourselves and others to push the boundaries of media that propels the Westpac Group ambition. Our way of working and philosophy makes Media Lab what it is, both in terms of our culture as well as the work we do and the performance we drive.
Marketing and Advertising
North Sydney, NSW
About

Media Lab is the dedicated media community for the Westpac Banking Group. With collaboration at the heart of everything we do, we have developed a shared vision with the Westpac marketing team as well as aligning our values and behaviours all of which are built on a foundation of trust and transparency.

We are a team of 40 specialists working across all paid, owned and earned channels using science & creativity to drive compelling, end to end media connections across the full ecosystem of channels.

Our teams are built around discipline expertise and connected by a truly channel neutral planning and analytics team. Together they apply a scientific approach to planning which guides our thinking working in tandem with deep partnerships with key creative, media, technology and data partners. This allows us to build bespoke teams to tackle specific challenges where we are all working as one regardless of background or employer. What gets us out of bed every day is to be known for challenging ourselves and others to push the boundaries of media that propels the Westpac Group ambition.

Our way of working and philosophy makes Media Lab what it is, both in terms of our culture as well as the work we do and the performance we drive.

Site Traffic
  • 209613 Global Rank
  • 217977
    United States
  • 185 K Estimated Visits
Traffic Sources
  • Search
    45.22%
  • Direct
    39.20%
  • Referrals
    12.35%
  • Social
    2.50%
  • Mail
    0.72%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 54,208
94,477
India Rank 17,217
22,359
India Page Views 39.3%
14.9%
Top Countries
Top Search Keywords
  • Casual
Ad Intelligence
  • Standard
    100.00%
  • Direct
    0.00%
Ads Seen Recently
6
Longest Running Ad
Media Lab
Device
Mobile
Dimensions
300x250
Media Lab
Device
Mobile
Dimensions
other
Media Lab
Device
Mobile
Dimensions
other
Media Lab
Device
Mobile
Dimensions
other
Media Lab
Device
Mobile
Dimensions
other
Media Lab
Device
Desktop
Dimensions
300x250
Media Lab receives up to 0.6M pageviews per day, in countries such as India, Indonesia, Singapore, Thailand, Turkey, Malaysia, Taiwan, Philippines, United States, Hong Kong.

They are headquartered at North Sydney, NSW, and have advertising & marketing contacts listed on Kochava. Media Lab works with Advertising technology companies such as DoubleClick.Net.