MODI Media is a specialized GroupM company designed to offer advertisrs a full service solution for advanced television. As data and technology are driving enormous change in the structure and economics of television, MODI was created to assist advertisers in navigating the new landscape. We offer the strategic thinking of a boutique agency with the scale, leverage and resources of GroupM. MODI's four key services include: Data Driven Entertainment: the ability to promote video content sales, rentals and tune-in through a variety of on demand/Digital TV solutions. Addressable TV: the ability to send a specific commercial to one household and not another. Hyper-Local TV: the ability to insert a television commercial directly to a specific zip code through set-top boxes. Interactive TV (iTV): a custom-branded experience that incorporates the interactivity and versatility of the Internet with the sight, sound, motion and reach of TV Ð all powered by remote control.