Organic, simple-ingredients sports drinks loved and inspired by fitness communities everywhere. Founded in 2013 by brothers Jarred and Brandon Smith - both former professional athletes - NOOMA is an organic, simple-ingredient replacement for the sports drinks everyone grew up with. Made using a blend of coconut water, organic flavors, and no added sugar, NOOMA is the perfect way to hydrate after any good sweat. Available nationwide at select Whole Foods. Certified organic, non-GMO, gluten-free, paleo-friendly, and kosher. Based in Cleveland, Ohio, the NOOMA team grew their brand by sweating alongside the local fitness community and spreading the word on the importance of living a healthy, balanced and active lifestyle. NOOMA exists to inspire people to live healthier and more active lives through its clean & organic fitness beverages, community involvement, and wellness knowledge.