At NYDJ, we believe in the transformative power of fit, and we know that a great denim day has the ability to make you feel like the best version of yourself. Our comfortable, stylish, perfectly-fitting jeans are the reason why women _ of all ages, shapes, and sizes _ reach for their NYDJs time and again. To demonstrate our fit leadership, we captured a video at our photo shoot casting call showing real women trying on NYDJ for the first time. We compiled their genuine reactions _ joy, appreciation, astonishment, happiness, comfort _ into a spot showing the power of denim, with a diverse community thatÍs carefree and happy, gorgeous and powerful, comfortable and currentƒ because at NYDJ we get it. #FitIsEverything Founded in Los Angeles in 2003, NYDJ pioneered the slimming denim category by introducing a revolutionary jean that was both comfortable and figure-flattering, thus igniting a cult following among women worldwide. NYDJ premium denim and pants feature the brandÍs signature Lift Tuck¬ Slimming Technology, which sculpts a smooth, flattering silhouette to make women look and feel a full size smaller. Not only an authority in denim (NYDJ is the number-one womenÍs denim brand at department stores in the United States*), NYDJ now offers dress trousers and trend-right sportswear, all with NYDJÍs signature fit, comfort, and style. NYDJ is available through better department stores and boutiques in 31 countries worldwide, as well as NYDJ.com. *Source: NPD GroupÍs Consumer Tracking Survey, year end 2016