Octopus Ink is a privately-held advertising agency located in downtown Toronto since 1995. Regardless of the type of transaction you are looking Ð a click, a like, a sale, a donation or a registration Ð we approach all client challenges with the guiding philosophy that an idea is only really creative if it does its job: it sells. We believe strongly that advertising and marketing creative can only motivate the desired action if it is rooted in insight Ð otherwise itÕs just words and pictures. Octopus Ink is a group of advertising and marketing professionals with the rare gift of instilling the discipline of creative strategy throughout the entire process. We donÕt stop at the concept stage. We are staunch defenders of the brief to ensure the final output delivers on the marketing strategy. And the impact of all advertising, marketing and creative solutions measurable.