Omnicom PR Group Paris is a communications agency specialised in developing the reputation of organisations, from companies and institutions to brands. We operate across a complete range of fields, combining technical and sector expertise for each of our clients. We have an in-depth understanding of the challenges facing our clients and the environments in which they operate, including their relationships with the media, policy-makers, opinion leaders, the general public and institutions. We help our clients understand how opinions are formed. Based on a cross-analysis of social media conversations, business intelligence specific to each field of activity and a detailed knowledge of stakeholder expectations, we identity how to modify perceptions or behaviours. Building on this analysis, the agencyÕs consultants develop communication strategies and identify levers to transform opinion to the advantage of our clients. Our method is based on three components: - Audience planning - Sector experts - Three international networks