Champions of the Rural Spirit Rural isnÕt a zip code. ItÕs a mindset, an attitude and belief system in which hard work, honesty and respect for nature and our neighbors are held above all else. ItÕs lived out in our country everyday from sunrise to sunset. We didnÕt invent this rural spirit but weÕre proud to say weÕre champions of it. For more than 28 years, Osborn Barr has dug in and advocated for the rural spirit by helping brands engage their audiences Ð proudly leaving us with the dirtiest hands in the Midwest. At O+B we roll up our sleeves and work towards building a better story on a daily basis. With offices in St. Louis, Kansas City and Nashville, O+B delivers transformative ideas that help our clients get noticed, create disruption and insert themselves into the conversation. Our talented employees share the same passion for rural America as our clients - some were raised on farms and others still farm today. The passion drives programs that make a difference in communities.