Outdoor Industry Association (OIA) was founded in 1989 by a few visionary outdoor industry professionals who realized that ñoutdoorî was beginning to be recognized as more than just a passing consumer trend. They created OIA to preserve and promote standards for their industry. More than two decades later, our core purpose remains the same today. OIA Mission: To ensure the growth and success of the outdoor industry. Today, OIA is the leading voice of the outdoor industry and serves more than 4,000 manufacturers, distributors, suppliers, to sales representatives and retailers. Every day, OIA works with our members to benefit of the industry by: Advocating for issues critical to the future of the outdoor industry Building stronger business leaders Preserving, promoting and raising industry standards Celebrating, inspiring and growing the active outdoor community.