O/g fearlessly unlocks the potential in data _ we do this through advanced customer measurement and innovative and flawless activation of digital media. We combine our deep industry expertise, proven processes, and technology to measure and optimize marketing efforts across digital and traditional media channels. What we do: Integrated digital media - our world-class digital experts deploy an audience based approach to cross channel digital media planning designed to maximize our clients brand reach across the funnel, increase return on marketing investments and profitably acquire high value customers Services provided: ´ Fluid planning, execution and budgeting across: SEM, SEO, Feed-based Marketing, Display advertising, Paid Social, Affiliate, Content Syndication ´ Digital media test design and execution to prove out incrementality of marketing investments Digital experience optimization - our data-driven conversion rate and site optimization team develops high impact test plans designed to drive significant increases in conversion, revenue and customer acquisition Services Provided: ´ a/b test design and execution ´ funnel analytics and optimization ´ landing page management Cross channel measurement - our industry-leading customer data and analytics teams provide capabilities that stitch together disparate customer level data into a single view of the customer enabling capabilities to measure the true incremental impact of digital investments Services Provided ´ Multi-touch attribution reporting and analysis ´ Online-to-offline reporting and insights ´ Cross device reporting and insights ´ Customer acquisition and lifetime value modeling