Penrose Hill is transforming the wine market by empowering consumers to experience wine in a whole new way: theirs. Our flexible subscription-based service model customizes wine shipments according to the individual memberÍs taste, schedule, and budget. Our algorithm constantly refines our wine recommendations based on the ratings of our members, who control which wines they get, how much, and how often. By eliminating the middleman and dealing directly with the worldÍs finest wineries, we are able to bring our members an exclusive selection of outstanding small-batch wines at significant savings. Our premier wine service, Firstleaf, is launched in partnership with Time Inc. across the magazine conglomerateÍs portfolio of leading publications, multiplicity of marketing channels, and vast subscriber base. True to the Penrose Hill promise of personalized service, Firstleaf puts members first, catering to their preferences to ensure that they get only the wine they love.