Founded in 1984, Percept Limited, an entertainment, media and communications company, is at an enviable leadership position today, with a team of over 700 people and 42 offices in India and the Middle East and a capitalized billings of INR 17.26 billion (FYÍ16). Percept companies construct tailor-made content, assets and solutions that deliver in both local and international markets and services millions of clients and consumers across the globe. Percept operates in 3 core business domains: 1. Marketing Communication Services _ this encompasses 3 verticals: - Creative Services _ Advertising, Brand Marketing Consultancy & Communications, Corporate Identity, Strategy, Creative, Design & Packaging, and Integrated Marketing Communication Consultancy services - Media Services _ Media Planning & Buying; Out-of-Home Media; Retail Media; Rural Media; and Digital Media - Other Marcom Services _ Experiential Marketing; Sports Management & Marketing; Incentives, Conferences & Exhibitions Management; Event Management & Marketing; Celebrity Endorsements & Talent Management; Entertainment Branding & Marketing; Branded Entertainment; Brand Activations & Promotions; Public & Media Relations, and Social Media Marketing 2. Assets _ this comprises 2 verticals: - Filmed Content _ Ad Films; Television and Movie Content Production, Aggregation, Distribution & Marketing - Non Film Intellectual Properties _ Intellectual Properties in the Live Entertainment, Sports, Fashion, Digital and Media domain 3. Digital _ this spans the New Media domain: - Digital & Mobile VAS _ Intellectual Properties in the Digital Media and Mobile Value Added Services domain, Digital Content delivery and Distribution