Middle East Communication Network (MCN), one of the leading advertising and marketing communications agency networks in the MENA region, launched Platform5, a data-driven, integrated services and technology agency that offers key digital support across the MCN GroupÕs UM, Initiative and Magna brands. Platform5 is headquartered at MCNÕs Hive building in Dubai. Platform5Õs was created by MCN as a response to the increase of devices, channels, touch points and the resultant large volume of data adding new layers of complexity for advertisers. Platform5 improves insights and results for clients by helping agencies find, buy, and engage their most valuable audiences in real time through its five distinct elements: Reprise Media is a results-driven digital marketing agency with expertise in search engine marketing, search engine optimisation, and social media marketing; Cadreon is a specialised real-time bidding (RTB) platform that integrates technology, data and inventory to manage audiences for MCNÕs clients; its Mobile Solutions arm will assist consumers on their purchase journey through strategy, mobile apps, analytics and more; with Ad Operations, Analytics and Trading elements providing support to the holistic solution ecosystem.