Creating Difference ItÍs what we do. Whether itÍs reinvigorating a brand through NPD, repositioning or relaunching. Whether itÍs changing consumer perception and consideration. Everything we do is about creating difference. We launch brands, create brands, and tell the world about them through TV, Online, Social, Outdoor, Press... Through this approach, we have built an enviable client list including Crabbie's Ginger Beer, SuperBreak, Northern Gas Networks and StanJames.com.