Strategic ecommerce and multichannel consultancy Practicology serves a global client base from offices in London, Sydney, Melbourne, Hong Kong and Guangzhou. Founded in 2009, we offer retailers and other consumer businesses strategic advice and practical support through all stages of their digital development. Clients include Selfridges, Nike, Dreams, Seafolly, Pandora, Ted Baker, TM Lewin, Rapha, Jenny Craig, Under Armour, Super Retail Group, Skechers and Reckitt Benckiser. PracticologyÍs primary goal is to help clients deliver outstanding results. All of our consultants have previously worked within the ecommerce and multichannel teams of retail businesses, giving them a unique understanding of clientsÍ challenges. Practicology doesnÍt just provide clever theory _ we work with each client from strategy to execution, with a focus on practical and profitable outcomes.