TV Prima (official name Prima televize) is a Czech private television station. Its channel is broadcast from Prague. Its current owner is firm FTV Prima, spol. s r. o. The channel has been broadcast since 1993. First only in Prague and Central Bohemia under the name FTV PremiŽra, later PremiŽra TV. It has held a broadcasting licence since 1994 with a condition that a piece of the broadcasting time will be used for local and regional broadcasters. But in fact their tota…l proportion of local programming has been gradually lowered. Since 1997, the name of station has been Prima televize (which in Czech means both prime television" and "nice television"). In 2003, Prima's broadcasting licence was extended until 28 June 2018."