PRISM was launched in 2009, by founder/creative director Anna Laub Ð an ex-style editor Ð born out of a desire for optical glasses that were both fashionable and functional. Her love of sunnier climates, together with her obsession with functionality and an attention to detail, has brought her to develop her minimal aesthetic into a whole range of resort wear products. From beachwear and swimwear to beach bags and espadrilles; each category maintains the same ethos Ð luxury products that are equally functional as they are beautiful. Celebrating traditional craftsmanship, all PRISM products are made in Europe at family run factories Ð combining skilled workmanship with modern design. PRISM opened its first flagship store on Chiltern Street in the burgeoning Marylebone area of central London, in March 2014. In December 2014, PRISM won The Emerging Accessory Designer of The Year at the British Fashion Awards. The eyewear collection is handmade in the Treviso region of Italy; the historic home of glasses-making Ð cut from blocks of acetate, exclusively developed for PRISM, each frame is as unique as the wearer. Similarly PRISM swimwear and beachwear are all made in Italy using the highest quality European fabrics exclusively developed for PRISM. The focus is on the perfect fit for each body type and an attention to detail Ð for example each top has detachable straps to avoid unsightly tan lines.The collections are made to mix and match shapes, styles and sizes. Travel-inspired bags are all made in UK Ð from the perfect day-to-night handbag to the most functional modular travel/beach bag, while our luxury espadrilles and sandals are all made by hand in Spain. Each item is named after a destination it was inspired by.