Pur Projet was created by Tristan Lecomte, founder of Alter Eco, a pioneer company in Fair Trade. While visiting small-scale farmersÍ cooperatives, he noticed the negative impacts of global warming and deforestation on crops. Ecologically aware and caring about their human conditions, he suggested producers to plant trees to restore land fertility, to bring back the lost biodiversity and to join the fight against global warming that harshly affects them. Pur Projet is a platform of social entrepreneurs driven by the same desire to assist companies to preserve the ecosystems on which their activities depend through an integrated approach to natural resource management. Integrating socio-environmental innovations at the heart of their supply chains and core values, Pur Projet builds bridges between conservation, ecosystem restoration and company management, which bring in many benefits from securing procurement to differentiation and increased recognition. Trees and agroforestry at the center of Pur ProjetÍs activities: Trees provide multiple services. It must be considered as an ally, a regulator and an opportunity to balance and regenerate our ecosystem. Trees provide unrivaled free ecosystem services; today, there is no other investment in the financial market that delivers as many benefits to all stakeholders. As for agroforestry, it stands at the crossroads between forest conservation and agricultural development: it participates to the foundation of a circular economy."_ Tristan Lecomte, founder of Pur Projet."