ALIGNING MARKETING AND SALES AND ACCELERATING REVENUE GROWTH #marketing #sales #inbound #ABM #outbound A Revenue Architecture embodies the critical building blocks for sustainable revenue performance. As businesses pursue bigger margins or greater scale, they make changes to their business, yet they often fail to align their revenue architecture with their business architecture. This results in underperforming revenue and dysfunctional organizations. We specialize in helping businesses align their revenue architecture with their business architecture and orchestrate customer engagement across each stage of the customer lifecycle. We work across marketing and sales functions to define revenue strategies, engage revenue systems and launch revenue programs for top-line growth. Our Services include: + Revenue Strategy: Differentiate revenue models, align revenue architecture with business architecture. + Revenue Systems: Architect and deploy technology, processes and organization for marketing and sales. + Revenue Programs: Design and launch innovative customer acquisition campaigns and sales programs.