K2 was born in 1962 as AmericaÍs ski company on Vashon Island in Washington StateÍs Puget Sound. Renamed in 2003 as K2 Sports, the company today is an international portfolio of world renowned brands recognized as leaders in design, production, sales and marketing. Driven by innovation and a passion for the sports enthusiast looking for unique and authentic lifestyle experiences, we market snowboards, snowshoes, in-line skates, alpine, telemark and Nordic ski equipment, apparel and accessories. K2 Sports is what happens when fun meets science and technology.